On our posts we’ve mentioned several times the term “Joox API” and how it can be easily integrated to stores that want to offer product personalization as a new experience to its customers.

For you who are unfamiliar with this term, it may seem a bit strange, right? So today we’ll clarify the meaning of this little acronym.

API stands for Application Programming Interface. And the use of an API is not evident. It’s backstage, running behind everything. While you’re browsing a website or having fun using an app, the API is connected to many other systems, without you noticing. It’s through it that many functions are interconnected.

Here’s an example: when yoU’re shopping online, the store uses an API to send information from your credit card to a remote application, which checks if the data you informed proceed. When payment is confirmed, the remote application sends a response to the store request of releasing the product you purchased.

Today many services and tools offer their code for use on other websites. Google, for example, allows Google Maps to be incorporated into many sites; Amazon opened its API so that other pages can post direct links to their products with all the updated information; Facebook allows its functionality to work within other applications. Imagine if every software developer had to start every service from scratch whenever they wanted to have a specific functionality on their site or application? It would take too long and wouldn’t be feasible. With the use of an API you just need to use the original code and adapt it in the most convenient way for your project.

In the case of Joox API e-commerces can use it within their pages, integrating into their system so that customers can personalize products direct from the site.

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